In-Person Fieldwork and Market Research

Georama enhances in-person fieldwork and market research while improving time to insight. Automatically receive searchable transcripts, sentiment analysis, timestamped video clips and more. We help you focus on the research at hand rather than on administrative tasks after the research is done so you can deliver your findings more quickly and efficiently.

The Problems We Solve and the Value We Provide

Many research studies are still done in-person and in-person research can be time consuming and expensive. You have to pay for travel, set up the research study and analyze the results—all before you can determine trends and insights.

With Georama, you have the option to send fewer people to the in-person research location because you can live stream your participants’ answers and reactions to team members in the office. Both internal employees and clients can view the live stream. Even though your team or clients are not physically there, they can still ask question in real time and interact with the research participants. Furthermore Georama uses sophisticated artificial intelligence to help your team quickly analyze and present any data captured in the field. Audio transcripts, emotion and sentiment analysis, and keyword and topic analysis are all generated in a matter of minutes. Then easily drag and drop video clips for presentation so you can focus on the insights instead of administrative tasks.

 
Georama enables you to:
  • Use any form of media (videos, photos and audio) to capture in-person field work
  • Allow remote teams to ask probing questions and interact with participants in-the-moment
  • Record video without time or length limits to ensure you get exactly what you need
  • Bookmark moments, take notes, and record or live stream video
  • Find the moments that matter fast and generate insights more quickly

The Types of In-Person Fieldwork and Market Research

inpersoninterview

In-Person Interviews

With in-person interviews, you have the ability to quickly bookmark important moments, take notes, record or live stream video, take photos, and more. Georama’s artificial intelligence reduces the amount of time you spend analyzing the interview so you can focus on the insights.

Focus Groups (At a Facility)

Focus Groups (At a Facility)

Georama’s platform can integrate with any AV equipment so you can still receive instant analysis and transcription without needing additional hardware. We help clients conduct research at various facilities across the world and can quickly onboard new facilities that have not worked with us yet. With Georama, you receive HD-quality live streaming and recording, as well as the ability to interact with the moderator, chat with each other, and take notes.

Focus Groups (Via Smartphone)

Focus Groups (Via Smartphone)

With a smartphone, any room can become a focus group room. Set the smartphone on a tripod and rather than a one-way mirror, clients and team members can watch the focus group in real time. This can happen whether your participants are in the room next door or completely remote in another city.

In-Home Activities

In-Home Activities (Observation & In-Home Interviews)

Become more efficient and bring fewer people along while conducting in-home activity research. Georama can timestamp video and automatically transcribe audio while you focus on your questions and insights rather than data collection.

In-Store Activities

In-Store Activities (Shop-Alongs & Store Intercepts)

Research in-store activities more effectively with Georama. Get automatic video and object analysis, allow remote team members to interact with participants in real time, and leverage artificial intelligence to reach insights faster.

Want Faster Time to Insight?